The Stories We Tell Ourselves

It told me to “tell your story”— and so I did.

It told me to “tell your story”— and so I did.

Tell, not ask; instilling [a sense of] imperative.

I must. I can’t. I will.

I’m not good enough. I’m too much. I don’t know how, or why, or where to start — but that doesn’t matter.

Just Do It.

Nike’s marketing strategists have a lot to answer for.

It began… a long time ago, as these things do. As everything does…