The Most Important Thing Is Not To Stop

“Just keep going.”

“Just keep going.”

A phrase that can, all too easily, get a bad rep — being at best overused (and therefore repetitive), and at worst downright frustrating.

Why are you telling me this?

If you’re going to speak, can’t you tell me something USEFUL? Something that might be productive — proactive, even?

The phrase itself provokes the question.

Why?

Why do we keep going?

Why don’t we just stop?

What’s the point?

Where are we going — and what are we aiming for?

Yes, the most important thing is not to stop — it has to be.

If you stop, there is (and can be) nothing else; things cannot be any different.

But there are things you can — and should — stop.

There are choices you can — and should — make.

Not for me.

Not because I say so.

But because you believe in it.

Things To Stop

A Checklist for the Uninitiated

1) Hating yourself.

It’s boring, painful, and self-perpetuating — a combination that doesn’t sound great when you put it on paper… and doesn’t fare much better in ‘real life’.

2) Hating the world.

The micro/ma…